Case Study · ABA Therapy

All Aboard ABA: A Full Operational Stack, Running In-House.

AI360° built and operates the complete intake, marketing, and reporting infrastructure for All Aboard ABA in Sugar Land, Texas. The founder of AI360° also serves as Marketing Director for the practice — meaning the system isn't sold and abandoned, it's maintained and iterated inside the clinic it was built for.

328Leads tracked in the dashboard
7Email campaign templates
LiveIntake pipeline automation
In-houseMarketing Director seat

The Situation

All Aboard ABA is a pediatric ABA therapy practice in Sugar Land, Texas, serving families in the greater Houston area. Like most growing ABA practices, the operational pressure wasn't on the clinical side — it was on the pre-clinical side: intake volume, insurance complexity, parent communication, and the administrative coordination required to get a referred family from first contact to authorized therapy.

Pediatric ABA intake is particularly hard because it touches everything at once: referrals from pediatricians, diagnostic reports from evaluators, insurance verification that often splits Medicaid from commercial, parent paperwork, BCBA scheduling, and downstream authorization paperwork. Miss any step and the family either stalls or leaves.

What AI360° Built

1. Intake Pipeline Automation

A single unified intake layer where referrals from any source — pediatrician, direct parent call, web form — land in the same pipeline with the same stages and the same reminders. Insurance is flagged at intake so Medicaid cases route to a deliberate hold-and-nurture workflow rather than being deprioritized silently.

2. Seven Email Campaign Templates

Communication sequences tuned to the specific stages of the ABA parent journey: initial welcome, intake-packet reminders, insurance-verification updates, assessment preparation, authorization-in-progress check-ins, first-session welcome, and long-term parent engagement. Templates are personalized with custom fields so they read like human outreach, not automation.

3. Lead-Generation Dashboard (328 Leads)

A live dashboard tracking 328 leads with KPI strip, decision-maker contacts, geographic distribution, competitor intel, and pipeline stage movement. The clinic owner can see operational health without stitching together reports from multiple tools.

4. Medicaid Hold-and-Nurture Workflow

A deliberate design choice that respects the reality of Medicaid pathways: instead of auto-declining Medicaid families (which damages the referring pediatrician relationship), Medicaid cases are routed to a hold-and-nurture workflow that keeps the family engaged while authorization pathways are pursued.

5. Weekly Pipeline Reporting

A weekly PDF report covering active leads, stage movement, insurance mix, new referrals, geographic spread, and decision-maker status. Designed to be shareable with leadership and referring physicians without requiring anyone to log into a dashboard.

Why This One Is Different

Errol T. Dobbins, founder of AI360° Network, serves as Marketing Director for All Aboard ABA. That's an important structural detail: the system isn't something that was built, delivered, and walked away from. It's maintained, iterated, and improved by the same team that originally built it, inside the clinic it serves.

For AI360°, that matters two ways. First, every iteration at All Aboard ABA informs the turnkey ABA vertical offered to other practices. Second, it means the system has had to survive real-world clinic pressure continuously — not just pass an acceptance test at handoff.

When the person who built the system is also the person running marketing inside the clinic, the feedback loop between "what breaks" and "what gets fixed" collapses from weeks to hours. That's the difference between a software deployment and an operational partnership.

Why This Matters for Other ABA Practices

All Aboard ABA is the pressure-test case for AI360°'s ABA vertical. Everything offered to other ABA practices through the turnkey package has been deployed, debugged, and iterated at a real practice first — not sketched on a whiteboard.

The Medicaid hold-and-nurture workflow specifically is a pattern that emerged from seeing what actually happens when ABA practices reject Medicaid families: the referring pediatricians stop sending referrals of any kind. The right answer wasn't to build a better rejection email — it was to build a different workflow entirely. That's the kind of design decision that only comes from running the system in production.

Who This Is For

Pediatric ABA therapy practices, behavior-analysis clinics, and autism services providers that are:

Run your practice on infrastructure proven inside a live ABA clinic.

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